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Portfolio

Here's a small selection of recent content marketing and strategic communications work.

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Earned Media (Public Relations)

Powerful brand definition told through reputable media channels.

Reuters: New Product Announcement

The Reuters newswire has enormous reach and generated impressions worth tens of thousands of dollars. GO TO ARTICLE

Reinsurance News: New Partnership Announcement

Trade publications such as Reinsurance News effectively reach sophisticated, niche audiences. GO TO ARTICLE

CoinDesk: Fundraising Announcement

This was very effective at getting the brand message in front of future clients. GO TO ARTICLE

Byline Authored Content

Establishing thought leadership will full editorial control in influential publications is a major communications win.

Opinion Editorial: CoinDesk

Drafting off of the FTX story in the CoinDesk opinion section. GO TO OP-ED

Opinion Editorial: DotMED Healthcare Business News

Expressing a contrarian opinion in a well read industry publication. GO TO OP-ED

Opinion Editorial: CoinTelegraph

Taking a controversial position in the CoinTelegraph opinion section. GO TO OP-ED

Sales Collateral

High impact content addressing pain points to get prospects into and through the sales funnel.

Non-profit Fundraising Flyer

Fundraising development meeting leave-behind piece re-stating the ask and unique value prop. GO TO DOCUMENT

Case study

Partner co-authored examination of a business challenge and how it was creatively remedied. GO TO DOCUMENT

Case Study

Reporting on how a specific business problem was solved at no cost. GO TO DOCUMENT

Thought Leadership

Establishing your unique subject matter authority sets you apart in a crowded market.

Leveraging Influencers

I authored regular thought leadership social content on behalf of CEO. GO TO POST

Taking a Contrarian Position

Saying something unpopular, backed up by strong reasoning, is a good way to boost thought leader status. GO TO POST

Connecting Dots

Using internal data to connect interesting phenomena imparts authority. GO TO POST

Long form print journalism

Cover story examining one of Utah's most important economic events in 2023. (Utah Business Magazine)

Cover story examining one of Utah's most important economic events in 2023 (Utah Business Magazine)

In-depth examination of the legal and business implications of the Supreme Court's overturning of the USPTO's Disparagement Clause. (Utah Business Magazine)

Looking at the economics of podcasting and what it takes to make a living doing it. (Utah Business Magazine)

Video

Bilingual Spokesman: CNN International Interview (in Spanish)

As head of marketing communications for tZERO (a subsidiary of Overstock.com) I was able to promote our forthcoming product on CNN International.

TV Advertising

Example of a 30 second TV ad I wrote, directed and helped edit, supporting urgent hiring needs in a tight labor market.

Internal Communications

Example of video I wrote, directed and narrated, intended to help employees and clients feel comfortable about returning to the office, mid-pandemic.

Sales Support

Example of video content I wrote and directed meant to spark sales conversations with those unfamiliar with the company's primary value proposition.

Executive Communications

Example of video content I directed and helped edit, in which the CEO discusses the importance of DEI initiatives. 

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